Grameen Foundation Donor Campaigns & Narrative Change Workshops

Objective:
To grow individual donor revenue and shift narratives around equity, power, and justice while aligning Grameen Foundation’s brand with its new global vision.

Approach:

• Designed and executed integrated donor campaigns across email, web, and social platforms, using impact storytelling and survivor-centered narratives to increase visibility and engagement.

• Partnered with leadership to refresh brand messaging and oversee a full website redesign, ensuring consistent voice and stronger alignment with Grameen’s equity-focused mission.

• Organized and co-hosted monthly Power Dynamics Workshops, introducing concepts of privilege and equity to external audiences and encouraging narrative change in the international development sector.

Impact:

• Achieved a 41% increase in individual giving and a 20% lift in donor engagement through targeted digital campaigns.

• Strengthened Grameen’s positioning with global funders and audiences through cohesive brand storytelling.

• Established new equity-centered programming (Power Dynamics Workshops) that contributed to shifting cultural narratives and amplifying underrepresented voices.